When it comes to skincare, everyone wants a range of organic products that last for a long and don’t cause any side effects. Nothing is more fulfilling than finding the best and most natural skincare products in the market populated with a series of skincare and beauty products offering chemical-driven products. Since every brand nowadays claims to offer organic and herbal products, it’s quite cumbersome for customers to find the best products that really worth every penny. Luckily, there is a brand making headlines all over the world for it’s pure and organic beauty products made from fruits. We are talking about the raging Korean beauty brand, Glow Recipe.

Know About Glow Recipe

Glow Recipe is a Korean beauty brand launched in 2017 by Christine Chang and Sarah Lee in New York City. It’s a popular Korean beauty brand known for offering radiant and crystal-clear skin for your Instagram feed and social media accounts. Although, K-beauty brands entered the U.S. markets in 2011 and the global beauty industry Glow Recipe has started the revolution in the skincare industry by offering natural fruit-based skincare and beauty products.

In 2021, the brand was launched in Dubai and instantly became a sensation in the skincare lineup at Sephora.  Within a short time period, the brand also got it’s first funding from a private equity company. It’s the first startup beauty brand that offers natural fruit-based skincare products and earned over $100 million in sales last year.

The clinically driven and effective brand has a big lineup of fruit-based skincare products in very vibrant packaging and funky colors. It’s hydrating water lemon is the star fruit followed by pineapple- and plum-driven serums, banana-based body creams, avocado-based eye creams, etc. The brand also makes use of some essential elements such as hyaluronic acid and niacinamide as ingredients in its fruit-based products.

PROS

• Natural and environmental-friendly products, including toners, serums, masks, etc
• Positive reviews
• The brand donates to charities
• Free samples with each order

CONS

• No returns or exchanges for international orders
• No in-stores

Brand Story

The story behind the birth of Glow Recipe is worth knowing and quite eye-catching. It was started by two former employees of L’Oreal in Korea. Christine Chang and Sarah Lee met during the orientation program at L’Oreal in 2005. They both bonded well and ended up having food together. While having food, they started exploring mutual interests and found a mutual love for K-beauty brands and products. Being proud owners and lovers of K-beauty products, they both decided to take the Korean skincare concept to the U.S. and all across the world.

In 2014, they quit their jobs and invested $50,000 to launch their K-beauty brand Glow Recipe. Initially, they both only handled the entire operations and marketing to save the additional cost. To promote the brand they started using social media platforms such as Instagram and TikTok without investing much in marketing campaigns. They also hired an accountant and a lawyer to help them with branding, legal points, etc.

How Glow Recipe Went Viral On TikTok?

Every brand nowadays has to rely on social media for effective promotions and sales. The social media platform has become an essential tool to reach out to the young audience and spread your brand. Similarly, Glow Recipe also got viral via TikTok. In February 2021, a famous TikToker by the name of Glamzilla shared her skincare routine where she mentioned the beneficial and glowy impact of Glow Recipe’s products, including Watermelon Glow Niacinamide Dew Drops and Watermelon Glow Pore-Tight Toner. Both products are now known as Dewy Duo. Her TikTok video went viral and everyone got curious to know about Glow Recipe.

TikTok helped the brand to build it’s reputation being a fruit-based and clinically helpful skincare brand.  Her post later on inspired and encouraged many TikTokers such as Mikayla Nogueira to use the brand and show it’s positive effects without any paid promotion.

Both videos followed by many helped the brand to go viral and boosted it’s sales tenfold without any paid promotions or campaigns. With those two posts, the brand had seen a jump of 600% in D2C sales across the global stores, including Mecca, Sephora, and Cult Beauty.

What Does Glow Recipe Offer?

Glow Recipe came to fame for it’s wide range of fruit-forward, organic, and clean formula-based skincare products that offer radiant and glowing skin around the clock without any repercussions. Every product is made with the best quality of ingredients, including anti-oxidants and rich fruit extracts, and clinically approved actives. In fact, the brand offers a complete ingredients list with every product to ensure 100% transparency. The brand not only claims but also offers 100% clean, vegan and cruelty-free skincare products.

The brand majorly operated from it’s online store and 3rd party beauty stores. On it’s official store, it offers various categories, including:

– Glow Gift Guide

Here, the brand offers a variety of gifts for you an individual, and their loved ones at different price points. One can pick hand-picked and limited edition kits designed to bring a big smile to one’s smile and radiance to their skin. There are also value kits and gifts under $25, under $50, and Stocking Stuffers. There is a versatile range of gift sets and kits under different price brackets that one can pick.

–  Value Sets

Here, the brand offers super value sets and the option of making your own set. One can easily get a customized set as per their preference. The value sets and kits are designed to every skin’s particular requirements. From routine skin care to special occasions, one can find all types of value sets and kits in this category.

– Skin Concern

If you are having any particular skin problem or concern and want to rectify it then here you can get instant help. The category is designed to address a particular skin concern of a customer, including acne, breakouts, dryness, fine lines, wrinkles, sensitivity, redness, dark spots, etc.

– Best-sellers

Here, the brand gives you instant access to it’s best-selling products across all categories. Whether it’s skin concerns, fruit-based products, or routine products, one can find out best-sellers in all categories.

– Skin Quiz

Since many people are not aware of their skin type and the issues they are facing, Glow Recipe brings a special Skin Quiz. The quiz will help you to know about your skin problems and get the best products available at Glow Recipe.

Know about Glow Rewards Program

Glow Recipe has a unique reward program known as Glow Rewards wherein members can earn points and redeem them in the form of cash coupons. The membership program also offers some exclusive offers at every level.

There are 3 different levels of the Glow Rewards program.

– Bouncy

This is a starting level offering $1 1 point for every $1 spent. One can also get welcome points and redeem points for cash coupons. The level also offers Birthday Miles.

– Dewy

Here, one gets 2 points on every $1 along with welcome points, redeemable points for coupons, birthday miles, free products, and first access to the tester panel.

– Ultimate

This is the highest level that offers 3 points for every $1 along with all the perks of the Dewy level. Along with that, one also gets early access to special sales and promotions, and exclusive invites to events.

Ways To Redeem Glow Points

Glow Recipe offers unique ways to redeem your earned points to save money on various products, shipping, etc. For instance:

– Get a $5 worth coupon or free US shipping by paying 100 points

– Get a $10 coupon against 200 points

– Get a $15 coupon or free products against 300 points

Glow Recipe: Promotions and Offers

Glow Recipe offers multiple promotions and offers to amplify the savings and happiness of customers. Currently, it offers:

– Refer a Friend

On referring your friends to Glow Recipe, you will get a $15 coupon on buying anything for $35 or more. However, your friends need to finish the purchase.

– Welcome offer

If you are new to Glow Recipe then you will get 10% off on your first order. Just share your registered email id to get it into your account.

– Free shipping offer

Every customer gets free shipping on orders above $35

– Signup for SMS offer

Signup for SMS service to stay updated about all the offers. It also gives you a 10% off on your purchase.

– AfterPay offer

If you want to avail yourself of the Glow Now and Pay Later offer, sign up for this. It’s applicable for orders above $35.

Glow Recipe: Shipping & Return Policies

Glow Recipe offers:

– Standard shipping in the continental U.S for free on orders above $35

– Express shipping within the U.S for free on orders above $100

Shipping to Canada

When it comes to delivery of products to Canada, Glow Recipe takes 5 to 15 days and charges $17.50 for all orders. It ships via DHL International. However, the shipping is free for orders above $100.

Shipping Worldwide

Currently, Glow Recipe ships to limited countries, including France, Germany, Croatia, Denmark, Belgium, Hong Kong, Austria, Greece, Hungary, Slovenia, Spain, Vietnam, Sweden, Portugal, Singapore, and Malaysia through DHL International Standard. It takes over 15 business days with the shipping cost ranging from $14 to $23.

Return Policy

Glow Recipe gives a 30-day window to return all products with certain exceptions that you can read in the Return Policy conditions. The product should not be in a used form and have all the tags intact. Also, the final sale products and international orders are not eligible for return.

Glow Recipe: Customer Support

–  If you are facing any problems with your order then send an email to [email protected].

–  For questions related to products, email [email protected].

–  To get a solution for your return, shoot an email to [email protected].

One can also connect with the team on social media, including Instagram, Facebook, and Twitter.

 

Top 5 Best-sellers of Glow Recipe

– Watermelon Glow PHA+BHA Pore-Tight Toner

It is one of the most popular products of Glow Recipe. It is alcohol-free toner to keep your skin hydrated and pore-free. It has hyaluronic acid, cactus water, and organic BHA to make skin radiant, bouncy, and refreshing. It costs $34.

– Plum Plump Hyaluronic Serum

It is yet another incredible product from Glow Recipe to strengthen your skin. It is so light and full of vegan collagen and silk proteins to nourish your skin every morning. It hydrates your skin too deep and makes it look so fresh. The serum costs only $42.

– Avocado Melt Retinol Eye Sleeping Mask

To keep your eye region bright and stern without any blemishes, this mask is a must-have. One just needs to apply to an eye area gently to see the results.  It can be used during the daytime to brighten up to keep your eye area sparkling within a few minutes. The anti-aging mask has coffeeberry and niacinamide to keep the eyes shiny. It costs only $42.

– Watermelon Glow Hyaluronic Clay Pore-tight Facial

If you are annoyed with your skin pores and oily skin then it’s highly recommended to you. The best-seller comes with a fruity facial and a magical scent to cleanse your skin like never before. Apply it on your skin and leave it for 5 minutes to see it’s results. It is priced at $40.

– Papaya Sorbet Cleansing Balm

To remove makeup one has to rely on good cleansers. However, some cleansers don’t do the right job while removing the makeup. However, this balm from Glow Recipe not only removes makeup but also dirt while keeping the skin soft and glowy. Girls with sensitive skin can blindly use it to see good results. It costs only $32.

Should You Splurge on Glow Recipe? Is It Worth Your Money?

Yes, it is worth every single penny. Glow Recipe is a unique skincare and makeup brand that offers fruit-based natural skincare products for all age groups. Unlike other brands, it shares information about ingredients used in every product on every product packet. The products are purely sustainable and made with natural fruits and formulas without using any toxic elements. In fact, the online store experience is also good due to it’s seamless navigation and rich features.

However, there are a few drawbacks such as it doesn’t offer returns on international orders, and one can buy it from it’s exclusive website and a couple of stores such as Sephora and Amazon.

FAQs

Is it safe to use Glow Recipe Products?

Yes, the brand uses only natural ingredients derived from fruits.

Is it a clean brand?

The brand claims to offer natural, cruelty-free, and vegan products that are free from parabens, phthalates, and sulfates.

Where does the brand manufacture it’s products?

The headquarter of the brand is in California and it’s manufacturing units are in South Korea.