In the last decade, yoga has literally conquered the world and brought a sudden transformation in people. In the U.S. it has become a big rage among people. Many new forms of yoga have already become the talk of the town and people love to learn them. Every year in the U.S., the special yoga event called Mind over Madness brings thousands of people wearing special yoga pants along with their yoga mats to celebrate the power of yoga and its incredible benefits. Hence, yoga has become an indispensable part of the modern lifestyle in the U.S., India, and different countries. To achieve maximum perfection and comfort while doing yogic postures one has to rely on high-quality apparel, including yoga pants. Lululemon is a brand that offers high-quality yoga pants like no other brand in the market.

The brand launched an exclusive collection of yoga apparel and athleisure to let yoga performers, practitioners, and lovers practice and perform yoga comfortably. Its special yoga apparel and athleisure have become a household thing in the U.S. One can easily spot people flaunting Lululemon yoga pants and apparel in any yoga studio.

About Lululemon

Lululemon is quite popular among yoga instructors, yogis, fitness freaks, and athletes. The brand is popularly known for its versatile range of high-quality yoga pants, technical apparel, super-stylish streetwear, and contemporary athleisure that come at a premium price tag.

The brand was founded in 1998 in Vancouver, Canada by Chip Wilson. Over the years, the brand has consolidated its position in the market as the premium yoga apparel brand that also offers an equally premium range of technical athletic apparel for yoga, training, dancing, running, etc. The brand is known for its unmatched quality, stylish designs, and colorful patterns.

Currently, it has over 2000 employees who are getting the best and healthiest working environment and benefits. Apart from the headquarter, their corporate offices are in China, Shanghai, Luxembourg, the UK, London, Collingwood, Australia, and the USA.

What Does It Offer?

Lululemon broadly offers 4 categories:

–  Women

Here, it offers a wide range of women’s clothes, including leggings, coats, dresses, jackets, joggers, pants, shirts, skirts, shorts, sweaters, swimsuits, tank tops, underwear, hoodies, sweatshirts, etc.

–  Men

Here, it offers a wide range of joggers, pants, polo shirts, shirts, coats, jackets, sweaters, tank tops, trousers, t-shirts, hoodies, sweatshirts, etc

–  Accessories

Here, Lululemon offers premium accessories such as backpacks, yoga mats, bags, beanies, crossbody bags, equipment, gloves, mittens, hair accessories, keychains, socks, scarves, wallets, water bottles, etc.

–  Shoes

In this category, Lululemon offers a wide range of running, training, and workout shoes for women.

 

What Does Lululemon Mean?

Chip Wilson is the person who is the founder of the brand. He also gave birth to the brand name. In many interviews, he shared his vision behind the name. He wanted three Ls in order to find out whether he would be lucky to get three times the money. Luckily, the name was liked by many and generated a lot of curiosity among people. Now it has become a global brand promoting premium yoga wear and athleisure.

 

Where Does It Make Clothing Products?

Lululemon procures fabrics from over 25 countries in the world to design it’s premium yoga apparel and athleisure. Every product is responsibly manufactured in almost 55 factories across Japan, Indonesia, Taiwan, Cambodia, Haiti, and many more. The company keeps an eye on the safety of workers and sustainability factors. Hence, one doesn’t need to worry a little about human trafficking and child labor.

However, the brand doesn’t have it’s own manufacturing units. In fact, it has a team of experts and 3rd party quality checkers to follow the Vendor Code of Ethics. They ensure that every manufacturing unit follows the laid standards and guidelines for manufacturing products.

What Makes Lululemon So Expensive?

Lululemon clothing and apparel come with a hefty price tag. The brand offers a unique range of vibrant, premium, and stylish yoga pants and other clothing products that are hard to get from any other brand in the market. Moreover, the brand uses luxury-grade fabrics procured from various countries to make every clothing product highly sustainable, durable, and stylish.

The creative team working for Lululemon pays a lot of attention to innovation, new styles, and performance benchmarks to deliver exclusive quality to customers.  Every experiment is performed in their flagship testing lab Whitespace Lab in Vancouver. In this lab, the creative team tests all the fabrics with technology-driven machines, dunk pools, and humidity-driven chambers.

 

What Fabrics Does LuluLemon Use?

Lululemon uses flagship fabrics that are entirely based on the concept called ‘Science of Feel’. The brand outshined other brands in terms of offering a perfect fit and flagship fabrics.

The brand’s proprietary fabrics are specially designed to transform your sweaty workouts into the most productive ones without giving any kind of discomfort. With advanced fabric technology and incredible designs, Lululemon offers the best workout experience to athletes, yogis, and gymgoers.

Here, are the 5 major types of flagship fabrics that the brand offers:

• Luon

It is a super-soft four-way stretch fabric meant for hardcore workouts and yoga sessions. It is sweat-wicking, incredibly flexible, and immensely light. It offers a cooling effect and doesn’t make you feel sweaty. One can find Cool Racerback Tank Top and Define Jacket in this fabric.

• Luxtreme

The fabric is specially engineered to give a skin-fit, smooth, and super-comfortable feel to yogis and workout freaks. It comes with a special interlocking construction that offers the required coverage. Along with that, it offers sweat-wicking, 4-way stretch, and squat-proof design to ensure the highest levels of comfort and stretching. One can find Swift Speed High Rise Tight, Free to Be Bra, and Wunder Under Super High Rise Tight products in this fabric.

• Everlux

This fabric is designed to offer a cool feeling during intense yoga sessions and workouts. The fabric has super-cool technology to soak sweat instantly without making you feel uncomfortable or sweaty. The fabric quickly dries up a sweat and offers an immense amount of stretching to help you perform intense yoga sessions without worrying a little. It’s an apt fabric for humid and hot weather or settings. One can find Wunder Train High-Rise Tight products in this fabric along with many more.

• Nulu

It’s the brand’s own fabric engineered to offer a buttery fit as if you are wearing nothing on your body. It also comes with sweat-wicking and full-stretch features to make your intense yoga and training sessions highly productive. One can find Groove Super High Rise Flared Pant along with many more products in this fabric.

• Nulux

This fabric is designed and engineered to give you a second-skin fit. It makes you feel like a cloud with no weight etc. The fabric is made for runners. Since it’s weightless, smooth, and super comfortable one can easily run for hours or climb mountains without worrying a little. It also comes with required coverage that doesn’t make it see-through. One can find Fast and Free High Rise Tight, Men’s Surge Tight, and many more products in this fabric.

Lululemon Fit & Construction

 

Lululemon beats every sport and athleisure brand when it comes to detail, fit,  design, style, and construction. Every piece is designed with sheer dedication and effort to bring the best without compromising on the manufacturing standards.

The brand uses special technologies and techniques, including body mapping, designer prints, etc to ensure the maximum level of comfort, breathability, and style. Also, every product is so functional with the features like reversible fabrics, hidden pockets, hoodie zipper pulls, etc.

What’s the Quality Promise?

Lululemon is committed to offering quality in it’s every product. Hence, it has a special code called Quality Promise on every product which clearly means that the brand leaves no stone unturned to offer long-lasting performance, exceptional designs, and unbeatable quality across all products.

Lululemon Online Vs Offline Stores

No doubt, Lululemon is an OG yoga brand in the market today. Hence, it has multiple offline stores along with an exclusive online store. If you are someone who wants to join the yoga classes then you can visit any of it’s in-stores. One can find an in-built yoga studio at most of the offline stores. The atmosphere and vibe are totally upbeat. In fact, customer care executives are also very cordial and well-mannered. Currently, the brand has over 500 in-stores all across the world.

However, if you are running short of time then you can visit the online store that also offers virtual shopping assistants and multiple user-friendly features to make your shopping experience simply amazing.

Lululemon Alternatives

 

Despite being on top, the brand has still it’s competitors in the market. From the customer’s perspective, it’s good to know what other options you have apart from the brand.

• Fabletics

The brand is also known for it’s complete sportswear and athleisure. However, it offers an affordable range of products without compromising on quality and design.  It also offers multiple discount offers over the years and a VIP membership program.  However, Lululemon is not affordable at all.

• Beyond Yoga

Levi’s has recently acquired Beyond Yoga. It offers a premium range of yoga wear and apparel with a body-positive concept. One can find out earthy, natural, hippy, and comfortable products in various sizes and shapes. However, the pricing is quite similar to Lululemon.

• Athleta

The brand is owned by one of the famous leisurewear brands Gap. However, it’s a women-centric brand and offers only women’s wear. One can find matching sets in it’s special category called ‘Mom and me’ along with a lot of designs and sizes. The brand has an affordable price range for most of it’s products, and also runs regular sales with mouth-watering discounts.

 

Lululemon: Shipping & Returns

Lululemon offers free standard shipping that delivers products within 2 to 10 business days.

Returns are also kept free. One can either visit in-store or send it via mail. However, the returns are accepted within 30 days of purchase. The products must have the tags and are in an unused condition.

The refund is generated within 3 to 5 business days once the package is received in the warehouse.

 

Lululemon: Customer Support

For any issues related to the product, one can get in touch with a customer support representative via:

– Live Chat

Live Chat is the best way to connect and address your concerns. It works from 5 am to 9 pm PT during weekdays, and 6 am to 6 pm PT during weekends.

In case you want shopping assistance, then you can pick an option

–  Shop with a Product Expert

A product expert will guide you to place an order and help you with shopping.

The timings of operation are 5 am to 6 pm PT during weekdays and 6 am to 4 pm PT during weekends.

–  Email

One can also send an email to connect with the customer support team.

 

Final Thoughts

Lululemon is a premium yoga-centric brand offering a premium line-up of yoga pants, gear, and apparel. It is a must-have brand for ardent yoga lovers, sportspersons, gymgoers, and athletes. The quality of the fabric along with exclusive designs is really hard to find in other brands. However, every product comes at a hefty price tag that’s quite a concern for a budget group. If you can easily stretch your budget then Lululemon is highly recommended for you.