In the last couple of years, D2C online brands have taken the world by storm. Ardent women shoppers can now easily try as many dresses as they want right from the comfort of their homes. They can choose the best clothes by applying various filters without visiting any offline stores. And, with hassle-free returns and exchanges, they can save a lot of time. Seeing the surge in online shopping stores, many popular brick-and-mortar stores have also launched their online stores. But, when it comes to quality, variety, and affordability, only a few online stores offer all three aspects to avid women shoppers. PrettyLittleThings (PLT) is one of them. The UK-based fast-fashion brand offers an exclusive range of women’s wear targeting the 18-35 years age group. Whether it’s party wear dresses or statement pieces, the brand offers an amazing collection to upgrade without burning a hole in your pocket.
PROS
- Rich women’s clothing and accessories
- Quick return policy
- Reasonable shipping prices
- International shipping available
- Trendy collection
- Multiple social media promotions
- Klarna & AfterPay options
- Multiple sizes available.
CONS
- No in-stores
- Mixed reviews from customers on quality
About PrettyLittleThings
PrettyLittleThings started it’s journey as a fast-fashion women’s wear brand in 2012. It’s headquarter is in Manchester, England, and its offices are across Los Angeles, California, France, and Paris. It’s a part of the Boohoo Group owned by Mahmud Kamani, the father of Umar Kamani. The brand has recently completed a decade in the fashion space. The UK-based women’s fashion brand offers impressive, stylish, and affordable clothes for women in the age group of 16 to 35 years old.
It’s founder Umar Kamani is now one of the millionaires in the fashion industry. He started the brand right from the boot of his car without knowing that it will become a huge success in the coming years. He is in his early 30s and has taken the brand to unmatched heights. The brand’s current worth is over $694 million. He started the brand with accessories but within a short time period, he launched a clothing line for women.
Despite having a lot of competition in the market, PrettyLittleThings is consistently going up due to its unmatched social media promotions, advertising, and campaigns. The brand doesn’t have any brick-and-mortar stores and offers online shopping through its website. The brand is quite active on Instagram giving exciting giveaways to its followers.
PrettyLittleThings consistently takes inspiration from the catwalk, influencers, and celebrities to create the trendiest clothes for women, unlike others.
How PrettyLittleThings Become a Big E-commerce Company In Short Time?
Within a decade, the brand has become a household name in the UK and in other countries. It has registered 38% growth in revenue since its arrival in the market. The fast-fashion online brand for women has now become a big e-commerce brand due to several reasons.
- The brand consistently offers a versatile range of trendy women’s wear at affordable prices
- It quickly brings brand-new styles and trends all across the world
- It is quite active on social media platforms, including TikTok, Instagram, and Facebook.
- It offers an eye-catching and rewarding influencer program
- It pays special attention to digital marketing strategies and social influencers to spread all across the world.
What Does PLT Offer?
PLT offers a wide range of clothing, apparel, and accessories across various categories on its website.
Clothing
In this category, women can find out a versatile range of trendy, latest, and premium range of dresses, tops, activewear, bottom wear, blazers, bodysuits, joggers, skirts, nightwear, leggings, lingerie, trousers, loungewear, crop tops, shorts, playsuits, jeans, hoodies, denim, etc
PLT Ranges
The brand also offers exclusive ranges including:
– The PLT Collection:
here women can find out an exclusive PLT collection offering a versatile range of premium outfits, dresses, and much more.
– PLT Plus:
It is meant for women looking for plus sizes. Here, the brand offers plus sizes for all types of clothing.
– PLT Shape:
If you want to enhance your shape or looking for shape-enhancer outfits then you can find out an exclusive range of shape-enhancer outfits in this category.
– PLT Petite:
The women looking for extra small or petite sizes can visit this section to get clothing pieces in different styles, shapes, and designs.
– PLT Maternity:
If you are expecting a baby or want to gift some stylish outfits to a woman recently turned mother then PLT offers its exclusive line of maternity clothing.
– PLT Tall:
if you are exceptionally tall then finding a size is quite a task for you. Hence, PLT offers an exclusive range for extra-tall women.
– PLT Basics:
If your basics are right then you can try out as many styles and designs as you want. Here, PLT offers an essential range of basics to help you nail any outfit like a diva.
– PLT Sustainability:
if you are concerned about the planet and resources, then PLT offers a sustainable clothing range made out of more sustainable fabrics that can be recycled in a better way. The clothes are created from recycled yarn made out of plastic bottles.
Dresses
This special category deals only in dresses. Knowing the importance of dresses in women’s wardrobes, PLT brings a wide range of dresses for all occasions, including bridesmaids, day dresses, graduation dresses, party dresses, occasion dresses, prom dresses, wedding guest dresses, etc. Women can find out a wide range of dresses such as bodycon, mini dresses, denim, jumper, maxi, midi, wrap, tee, shift, mini, and blazer dresses.
Tops
PLT offers a wide range of tops keeping in mind women’s dependability on them. To give women an ample amount of options, the brand offers tops for every occasion, including, dress tops, evening tops, going-out tops, modest tops, jeans tops, etc. When it comes to styles, women can find out an immersive range of basic tops, blouses, cami tops, cardigans, crops, hoodies, jumpers, jersey tops, sweatshirts, t-shirts, vests, etc.
Shoes
To help women to step out in style every season, PLT offers the upbeat and trendiest collection of shoes, including a rich range of boots, sandals, heels, wedges, flats, espadrilles, mules, sliders, trainers, etc. Women can find out a rich variety of shoes in various sizes, colors, designs, and patterns to nail every party, occasion, and look.
Accessories
PLT started off as an accessories brand. Hence, it leaves no stone unturned to offer the best range of accessories to fashion-forward women. Broadly, it offers a versatile range of jewelry, bags, purses, sunglasses, belts, hair accessories, winter accessories, phone accessories, and much more.
Home
If you are a home connoisseur and love to decorate your home with an exquisite range of home décor objects then PLT offers a wide range of home décor accessories. The brand offers soft furnishings, home fragrances, home décor pieces, home storage, improvement accessories, and much more. The brand has an exclusive range of home décor and improvement collections to amplify the elegance quotient tenfold.
Beauty
In this category, PLT tries to bring the best of both worlds to uplift the beauty quotient of women. It offers various beauty products from some of the prominent brands in the world, including, LOREAL, Beauty Works, Filter, Cloud Nine, and many more. Right from makeup to skincare to hair and body products, the brand offers everything under one roof. Along with that, one can also get an exclusive PLT range.
PrettyLittleThings Offers & Promotions
PLT is known for it’s various unique and exciting range of promotions around the year. Some of the regular ones are:
– PLT Royalty
PLT runs a special program where it offers unlimited delivery in the UK at just £9.99 for an entire year. The subscription costs only £0.83 a month to avail of free deliveries, an exciting deal, and much more without having to wait.
– Back to School
PLT offers special student-based promotions to let them look stylish and nothing short of a fashionista in their universities. To avail of special deals and discounts, students need to use special discount codes via special promotions such as StudentBeans and UNiDAYS.
Along with that, the brand keeps launching monthly, festive, and special day promotions such as Christmas, Holiday season, and Easter promotions.
Currently, the brand offers:
- 25% discount on everything with a special code PLT25
- There is also a special category on the homepage SALE where ardent shoppers can find the best discounts and deals across all categories.
PrettyLittleThings Customer Support
The brand offers a special chat support called
– Ask Madison
It is a virtual advisor helping shoppers with their order-related queries around the clock.
If that doesn’t solve your purpose, then connect with the support team via:
Just send a tweet, message, or mail to get an instant reply to your query.
PrettyLittleThings Shipping & Return Policies
Shipping Policy
PLT offers multiple delivery options, including:
- UK Saver Delivery: It takes 3 to 5 business days with a delivery cost of £3.99
- UK Next Day Delivery: It delivers the very next day with a shipping cost of £5.99
- Choose a Delivery Date: It delivers on your selected date with a shipping cost of £8.99
- PLT Royalty Delivery: It delivers the package on the next working day with a shipping cost of £9.99 a year.
- UK Next Day Click and Collect: It also delivers the package the next working day with a shipping cost of £5.99
- Standard International: The international shipping takes 10 working days with a shipping cost of £7.99
For more information on the terms and conditions of every delivery option, visit the Need Help option given right at the top right corner of the homepage.
Return Policy
The brand offers a 45-day return policy. One can return within 45 days from the date of purchase. However, the product should be in an unused condition with tags intact.
What Payment Options Does PrettyLittleThings Offer?
PLT offers multiple payment methods, including:
- VISA
- MasterCard
- Maestro
- PayPal
- ClearPay
- Klarna
- Discover
Does PLT have a mobile app?
Yes, the brand has a mobile app that can be downloaded easily from AppStore or PlayStore.
Where To Buy PLT Products?
It is exclusively available online through its website. It doesn’t have any brick-and-mortar stores.
Final Thoughts
PLT has received many positive reviews from its customers. It enjoys a 4.0-star rating on Trustpilot. If you are someone who wants the trendiest and upbeat clothes and accessories without breaking the bank then PrettyLittleThings is meant for you. The brand offers an immersive range of clothing and accessories for all sizes, occasions, and styles. The brand smartly and quickly brings the best viral trends unveiled by social media influencers, celebrities, and catwalks all across the world. It is quite active on social media to bring the best trends and deals at affordable prices. Moreover, the brand offers quick shipping options and a return policy through it’s online website. However, it doesn’t have any brick-and-mortar stores.