Wix is a popular online platform, which allows everyone to build a personalized, professional and free website. Offering a wide array of features and solutions, one can very easily create and enhance their brand presence and services effectively.
And, you only need to pay when you want to connect your domain and remove the Wix branding.
With the help of the Wix Editor, in-built templates, stock images and other elements, you can customize your website and make it as interactive as you can. Let us review it to find out its features, advantages and disadvantages.
Advantages
- It offers a free plan, so you have the option to test and try by designing a dummy website before really investing.
- A number of templates are available, you can easily find out with a simple search and its recommendation option.
- Totally customizable and interactive websites can be created easily with the help of built-in automation features and analytics.
- Online payment options can be easily integrated with the quick action button.
- A few marketing features are also available including IT support for email marketing.
Disadvantages
- Your website can not be migrated without using third-party services.
- Even plugins and third-party apps aren’t as diverse as other e-Commerce platforms like shopify. Enough advanced eCommerce features are unavailable and are required to boost online business.
- It is a free platform but you need to sign up for a paid plan before launching your store officially.
Wix Ecommerce Quick Overview
- It is the version of Wix made to create online stores.
- You can easily access the features of Wix Editor like website design, template, alignment, font design, graphics and animation tools to build your website.
- It is quick and really easy and the best part is to launch an online store, business version offers e-commerce components to your website.
- Moreover, along with website creation, Wix also provides hosting and other technical support as well as services while you fully take the charge of your website and domain.
Who Can Use Wix?
- Anyone can use it without needing any technical knowledge. Wix eCommerce is a flawless option to use, which can be easily customized by following a simple drag-and-drop tool.
- It lacks certain advanced capabilities essential for managing a store while the business increases.
- Hence, we could say Wix is mainly built to create websites but not core business platforms.
- If you already have an established business, Wix is a great option for you to bring your presence online for which you will only be needing hosting.
Wix Ecommerce Pricing Plan
As we know already aware that free websites can be created for free here. But, it does not fully serve the purpose when it comes to creating an eCommerce platform.
Merit: You can build your website for free without any technical knowledge.
Demerit: You won’t be able to accept online transactions until you upgrade the Wix plans.
- Wix Business Basic plan: By upgrading to the basic plan, you will be able to launch your e-commerce business and take hold of all online transactions.
- Wix Business Unlimited plan: This plan will allow unlocking various useful features such as subscriptions, multi-currency, automated taxes, and take your sales to a wide marketplace.
- Wix Business VIP plan: With this, you will be able to activate the product review option, create custom reports to get valuable insights, and display multi-currency options, loyalty programs, and dropshipping products.
Tip: There is not much of a difference between the plans, so initially you can opt for the basic one and eventually upgrade as your requirement to use extra features increases.
Wix Enterprise
Apart from the business plan, it also has an enterprise version preferably for corporate business. It offers businesses the solutions to create, manage, maintain and enhance their online presence.
- Innovative websites and campaigns can be built without putting much time as well as deploying additional resources.
- Customize your experience, integrate with external databases, collaborate with colleagues, and manage workflows and teams from one common dashboard.
- The support team of Wix Enterprise can help develop custom solutions meeting your business requirements. Inclusions are:
- Account Manager: You get a dedicated account manager to discuss and provide you with the solutions to help you meet your goals.
- Round-the-clock Support: Global customer care team assists 24/7 with all your business solutions.
- Site Migration: You can easily migrate your projects and websites from other platforms.
- Enterprise dashboard: Boost your productivity by managing teams, workflows, projects and multiple sites from one common dashboard. Set up your SSO and add a license from the dashboard itself.
- Customised Solutions: From the number of custom templates to funnels, and system integrations, deploy e-commerce solutions to your business.
- Expert Assistance: Get expert help pertaining to design, SEO, security, productivity, and analytics with in-depth information on products and solutions.
Steps to Launch Online Store With Wix Ecommerce
- Sign-up
By clicking the ‘Create Your Store’ button, you need to sign up first by filling in all the required details.
You get your own free website, which in the next step needs to be set up before the launch.
- Create Your Store
Now, Wix has created a visible website, now you can either create your website from eCommerce templates or the Wix ADI feature.
Wix ADI
To start, you need to fill in the name and the type of business you want to create.
- Next, it requires a description to create your store more industry-specific. You can use keywords pertinent to your business like organic lunch and dinner, customised 24/7 cake delivery, etc.
- Further, you can select the functions to make your website more responsive and interactive such as calls to action, chats, blogs, testimonials, reviews, bookings, etc.
- And to finish, you can select the pages you want to include.
In no time, your website is done and ready for editing.
Wix Templates
If you go for an eCommerce template, Wix offers multiple designs that you can use to create your store. The best part is that you will be able to browse the number of innovative templates within the specific categories.
Once you have selected an eCommerce template for your store, you can select it by clicking the edit button which will bring you to the Wix editor.
Wix editor
This Wix Editor will help you create, customize and design your store to match your preferences.
Features of Wix Editor:
- Customize your theme: Customize your design by using the color palette, fonts, various elements and animations matching your brand needs.
- Create site structure: Create all important pages of your website like about, products, etc and connect them.
- Add engaging content types: Using various templates, add engaging content for videos, gallery, product demos, reviews, etc.
- Integrate social media handles and other apps: Include chatbots, connect Instagram, facebook, pricing plans, etc.
Add Products
- Head to the dashboard, and click on the ‘store products’ section.
- You will land on the product list, where you can use the below features:
Add and edit products
Click the ‘new product’ button and select ‘physical’, and you can instantly start adding your product’s information, such as
- Product name
- Product images and videos
- Product Description
- Pricing
- Inventory and shipping
- Product options for different colors, sizes, models, etc
- Subscription options (to send products on a recurrent basis)
You can also use the custom text option to personalize a product, create specific coupons to promote the product, and discounts, offers, combos, etc. You can also add variants of your product.
Selling E-products
You can also sell digital products which can be downloaded automatically after the customer purchase any digital products. These could be e-guides, eBooks, audio courses, etc.
You can also add discounts, coupons, offers, descriptions, etc to the digital product line.
Importing products file in bulk
By uploading a CSV file, there is an option to import all your products in bulk and in one go.
Tracking and Managing Orders
This platform allows you to track and manage inventory, orders, and back-in-stock requests.
You can anytime check the availability of your product in terms of left products, or orders to be processed to fulfil the shortage on time.
You can connect your website to your warehouses to fulfil and raise requests to order products without using any other platform. You can also access all the features of your website from your phone itself.
Wix Ascend: Built-in marketing and sales channels
Wix Ascend is a feature to support you with all your marketing needs, running campaigns, lead generations and much more. Features are:
- SEO tools
- Email marketing
- Automations
- Lead generation forms
- Social post scheduling
- Video maker
- Integration with Google Analytics and Facebook Ads
To upgrade each service, you need to opt for provided price plans.